Case Study: Cut Reaction

The Client - Cut Reaction, video editing software.

• The Problem - Need a final logo and branding.

• The Solution - Design a logo and create a style guide.

• The Implementation - The client had an initial logo that wasn’t filtered down to it’s simpleest form. After a few initial atempts to design the logo, we had a meeting to really get to the bottom of the product. After a few sketches, we had it. Then we decided the color scheme and refined the concept in Illustrator. Style guides were created for continuity and final branding on the website. Matching icons were also created for the website, as well as some promotional images.


A great client to work with on this project and others.

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