Studio M27 : Featuring the Professional Artwork of Marshall Johnson
Case Study: Krainkn
• The Client - Krainkn Skateboards - www.krainkn.com
• The Problem - Young girls are an overlooked market in the skateboarding community.
• The Solution - Client suggested relatable, fun, active characters for young girls and parents.
• The Implementation -
After meeting with the client and discussing the personalities and physical descriptions, the process began to create the prototype girl the rest would be built from. Once she was approved, details were added or modified to suit each character. Many details were added to each character so each was clearly defined.
Actual Krainkn product parts were modeled or added digitally later. Product details were modeled into the wedges and handles.
Each character, once finalized, was then given an action pose, using the product, and a relaxed, casual pose, with the product available. Once approved, Characters were re-rendered as zombies, with action, product poses and zombie stalking poses.
A big project but a fun one. I had the opportunity to render softer edges and lighter characters than usual. The specific goals and challenges made it fun too. I look forward to working with this client again.
1 - 12
An early prototype. She was too mature for the demographic.
The prototype Krainken'ett.
Building from the prototype.
The modeled wedges and handles.
Amy's layout sheet.
Lala's layout sheet.
Liv's layout sheet.
Tia's layout sheet.
Lala's final casual pose.
Tia's final action pose, made to match the Krainkn logo.
Lala's final zombie stalking pose.
Tia's zombie action pose.
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